Overview​
Created a motion graphics animation to demonstrate the UX of a proof-of-concept oil and energy exploration application. The goal was to use visual storytelling to highlight the user interface and overall user experience including key interactions and functionality, helping senior leadership envision the product’s potential and secure investment to bring it to market.
Business and Design Objectives
Corporate leadership needed more than static screens, they needed to feel how the software would work. By combining UX design principles with cinematic storytelling, I showcased complex workflows in an engaging, digestible way, positioning the application as both powerful and user-friendly.
Project Involvement
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Design strategy and concept direction
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Storyboarding and narrative design
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Visual design and illustration
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Photography and motion graphics
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Audio and video production
Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, and Final Cut Pro
Process and Artifacts
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Exploration:
Moodboards and sketches to establish tone, visual identity, and experiential qualities (flexibility, strength, reliability, portability, modularity).
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Design Development:
Wireframes, storyboards, and high-fidelity mockups to map core interactions.
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Production:
Photography, illustration, motion graphics, and audio-video editing to create a cohesive and persuasive animation.
Impact
The proof of concept motion graphics presentation successfully conveyed the vision of the application, enabling stakeholders to grasp its strategic potential and justify funding for further development.